Data Foundation for Improved Customer Experience

Revitalize the customer experience with centralized access to all customer data, in real time.
Data Foundation for Improved Customer Experience

Overview

Improving the customer experience is a critical aim for businesses. Across all industries, businesses are concerned with customer satisfaction and loyalty, reducing churn, adapting to customer expectations, acquiring new customers, and converting prospects.

To meet these and other customer-centric goals, businesses launch a variety of initiatives aimed at personalizing customer interactions, delivering efficient customer support via multiple channels, and supplying feedback loops to actively discover and understand customer sentiment.

Unfortunately, customer data is scattered across myriad different kinds of data sources, such as on-premises and cloud, legacy and modern, and transactional and historical.

LeasePlan

To become a digital car-as-a-service company, LeasePlan leveraged the Denodo Platform to build a logical data fabric that serves as a single integrated source of all data, upon which LeasePlan delivered a comprehensive digital customer experience.

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Data Foundation for Improved Customer Experience

The Denodo Platform

The Denodo Platform, the leading logical data management platform, unifies disparate customer data in real time, establishing a robust foundation for an enhanced customer experience.

With data-driven insights enabled by the Denodo Platform, businesses can better understand customer behavior, preferences, and expectations, for more personalized and effective interactions.

Achieve remarkable operational efficiencies across business functions and across industries through Denodo’s market-leading logical data management platform.

Data Foundation for Improved Customer Experience

Solution Benefits

Create tailored experiences and lasting connections through multiple hyper-personalized use cases, including:

Improved Customer Data Collection

Gather comprehensive customer data from a wide variety of touchpoints, including website interactions, social media, in-store transactions, customer service interactions, and more. Use both quantitative and qualitative data to gain a holistic view of customer behavior and preferences.

A Dedicated Personalization Engine

Develop a personalization engine that leverages diverse, real-time customer data to deliver personalized content, product recommendations, and promotions. Dynamically adjust website interfaces and marketing messages based on individual customer preferences.

Enhanced Data Analytics and Insights

Employ advanced analytics to derive actionable insights from customer data. Analyze customer journeys, identify patterns, and anticipate future needs to proactively enhance the customer experience.

Seamlessly Integrated Customer Feedback

Integrate feedback from customer surveys, reviews, and social media into your data analysis. Use feedback to continuously improve products, services, and the overall customer experience.

Predictive Analytics

Use predictive analytics to forecast customer behavior, such as purchasing patterns or potential churn. Anticipate customer needs and personalize offerings based on predictive models.

Data Foundation for Improved Customer Experience

Success Stories

Data Foundation for Improved Customer Experience

Leverage Our Vast Experience

If you are looking to create customer-specific data products, quickly and easily, Denodo can help. Imagine being able to create data products in the same layer that delivers data to the business. Within this same layer, organizations can even establish managed, governed data meshes to support outstanding customer programs.

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